Men's Skog Shirt Men's Expedition X-Lätt Vest Women's Vardag Pile Fleece Vest Women's High Coast Wind Jacket Women's Vardag Hydratic Anorak Singi Wool Padded Parka Women's Hoja Rider's Wind Jacket Women's Keb Insulated Trousers Women's Övik Waffle Knit Sweater Women's Stina Fleece Jacket Men's Abisko Lite Shorts Women's Abisko Short Tights Women's Keb Agile Pants Women's Kaitum Fleece Jacket Women's Kaitum Hoodie Women's Vidda Pro Pants Women's Bergtagen Lite Insulation Jacket Men's Multicolor Logo T-shirt Men's Lada Round-Neck Pullover Women's Vardag Lite Fleece Sweater Men's Övik Round-Neck Pullover Men's Bergtagen Touring Trousers Women's Abisko Trekking Pro Tights Women's Classic Sweater Men's Abisko Trail Stretch Shorts Women's Abisko Hike Pants Men's Singi Flannel Jacket Men's Abisko Wool Logo T-Shirt Men's Travellers MT Shorts Abisko Midsummer Jacket Men's Abisko Trail Fleece Jacket Women's Abisko Hike Blouse Fjällräven Pom Hat Women's Canada Blouse Kajka 85 Backpack Women's Abisko Lite Top Men's Abisko Hike Jacket Kids Vidda Trousers Canvas Brasss Belt 4 cm Bergtagen Merino Neck Gaiter Men's Vidda Pro Lite Shorts Abisko Lite Wool Cap Men's Expedition Pack Down Jacket Kanken Men's High Coast Wind Jacket Keb 72 Rucksack Abisko Trek 48 Backpack Women's Abisko Hybrid Trail Trousers

Fjällräven (394 articles)

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.